Introduction to Conversational Design

This online course will give you foundational knowledge of the conversation design principles and processes needed to build chatbots and voice assistants. Learn to design experiences for Amazon Alexa, Google Assistant, Samsung Bixby, and the Web.

👋  Course Introduction

Many companies are investing in chat and voice technology to extend products, service customers, streamline internal processes, and grow brands. There is an increased demand for conversation designers, yet very limited formal instruction for those seeking to learn the discipline. The Voxable co-founders want to impart the foundational knowledge, processes, and best practices they obtained working with this technology since 2015.

📋  What You’ll Learn

‍This course spans the end-to-end conversation design process—from conceptualization and research to handing over assets to developers.

  • 🤔  Identify and work with the core technology of conversational user interfaces
  • 🔎  Translate user research into conversational interactions
  • 💎  Build a conversational brand
  • 💬  Write sample scripts and structure conversational flow diagrams
  • ✨  Refine elements to bring the conversational interface to life
  • 🗣  Use natural language understanding (NLU)
  • ⚡️  Work with developers to implement conversational UI

😎  Who Should Enroll

This course is appropriate for anyone who wants to understand how to design intuitive chatbots, voice assistants, and IVR solutions.

  • Designers
  • UX professionals
  • Copywriters
  • Content strategists
  • Product people
  • Students

Learn essential conversation design skills.

👍 Student Testimonials

“For those coming from the visual UX tradition, this is an exciting dive into conversational thinking. The hands-on exercises will feel both familiar and fresh to design professionals – with whole new ways of considering our users and platforms.”

Chad Currie
Creative Director, Slide UX

“I learned a language and framework to effectively conceptualize, structure, and design a CUI that keeps users and usability at its center.”

Molly McClurg
Assoc. Professor, User Experience, Austin Community College

📒 Course Curriculum

👋  Introduction
  • How to Use This Course
🤔 What Are Conversational Interfaces?
  • Introduction to Conversational Interfaces
  • How Designers Can Adapt
  • What Are Conversational Interfaces?
  • The Conversational Interaction Loop ✨ FREE PREVIEW
  • The Conversational Interaction Loop Quiz
🔎 Conversational Strategy
  • Project Brief
  • Research Methods
  • Jobs to be Done Framework
  • Jobs to be Done Activity
💎 Conversational Branding
  • Voice, Tone, & Persona
  • Conversational Brand Activity
📑 Affinity Diagramming
  • Introduction to Conversational Affinity Diagramming
  • Introduction to Miro (Optional)
  • Affinity Diagramming Activity: Creating Utterances
  • Affinity Diagramming Activity: Organizing Utterances
📌 Defining Entities
  • Introduction to Entity Definition
  • Entity Definition Activity
💬 Sample Scripts & Conversational Flow Diagrams
  • Introduction to Conversational Flow Diagramming
  • Sample Script Writing & Conversational Flow Diagramming Activity
  • Prototyping with the Wizard-of-Oz Method
  • Introduction to Voxable
🗣 Conversational UI Elements
  • Introduction to Conversational UI Elements
  • Conversational UI Element Examples
  • Acting Out Sample Scripts
  • Writing for Voice-First Interactions
  • Conversational UI Activity
🏗 Natural Language Understanding
  • Introduction to Natural Language Understanding
  • How to Create a Dialogflow Agent
  • How to Build NLU Intents
  • How to Add Responses to Intents
  • How to Create NLU Entities
  • How to Use NLU Entities
  • Why You Should Learn Dialogflow
  • Maintaining & Iterating the Agent

🤓 Course Instructors

Matt Buck

Matt Buck

CTO & Co-founder

Matt has worked with several high-profile engineering teams in the Austin startup scene during his tech career. Prior to co-founding Voxable, he helped launch the MakerSquare coding bootcamp as the instructor for its inaugural cohort and directed Rapid7's front-end engineering efforts through a successful IPO as its Senior User Interface Architect. Throughout his career, he's come to learn the immense value of sane development processes and a relentless focus on code quality; he strives to impart these lessons by regularly speaking at user groups and conferences.

Lauren Golembiewski

Lauren Golembiewski

CEO & Co-founder

Lauren's personal mission is to bring more designers, writers, and UX practitioners into the conversation design discipline. She believes conversational interfaces and platforms have yet to reach their full potential and designers have a huge opportunity to address users' needs better through conversation design. Prior to co-founding Voxable, Lauren led venture accelerator and big data startup design teams. She's created conversational strategies and well-designed conversational experiences for both early-stage startups and Fortune 10 companies. She often writes, speaks, and facilitates workshops about conversation design.

Course Pricing

Online Course

Introduction to Conversational Design

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❓ FAQs

How long will it take to complete the online course?

Voxable estimates it will take around 20 hours to complete the course’s 38 lessons and seven activities.

What equipment or tools will I need for the online course?

You will need a computer with internet access. Course activities can be completed primarily in a collaborative diagramming tool like Miro, or with common office supplies.

How do I access the online course?

You will access the course through the online platform Thinkific. You must create an account and then you will use that login to access your course dashboard.

How long will I have access to the online course?

Once you enroll, you will have lifetime access to the course through your Thinkific account.

Is there special pricing for non-profit organizations or students?

We do offer special pricing for non-profit organizations and students. Please contact us directly as we review these requests on a case-by-case basis.

What if I want a more customized course?

Voxable hosts custom workshops based on customer needs. Please contact us to learn more.